Skip to Main Content               

AKU-KE | Executive Masters in Media Leadership and Innovation: Citation & Referencing

Citation and Referencing

Writing Style

The recommended writing style for AKU-GSMC is American Psychological Association style, or APA

Kindly see the guide here

Reference Management

It is recommended that you also use EndNote referencing software as it makes the citation and referencing work easier, accurate and more enjoyable.

In case you do not have EndNote, you may download and install Mendeley or Zotero on your personal computer. These are open source software, freely available online.

A demo on how to use is available here, or you can liaise with the librarian to guide.

EndNote              Demo

Mendeley           Demo

Zotero                  Demo

Plagiarism Check

Plagiarism is failing to acknowledge the source/s of your information. Equally, work that does not show use of background knowledge from other sources is not considered scholarly.

Your work will be verified using TurnItIn to check if there is plagiarism. Follow the APA requirements to ensure your score is as low as possible, preferably below 15%.

Predatory Publishing

Avoid publishing your work in predatory journals. Librarians will assist you with checking on this. Avoid sending your articles to publishers who email you asking you to publish with them, they may most likely be predatory.

Avoid also quoting articles from predatory journals. Prefer the databases listed above for your research to avoid this, as these are scholarly indexed.

Need Help?


  Nine (9) West Building, 7th Floor

At The Sarit Centre Round About – Mkungu Close, Off Parklands Road

 P.O. Box 30270 – 00100 Nairobi, Kenya

   +254 (020) 3740062/0063 | 4016