AKU-KE | Executive Masters in Media Leadership and Innovation: Leadership for Innovation and Growth

An exploration of what it takes to lead media firms and start-ups in times of rapid and broad reaching change. Individuals should master the leadership proficiencies needed to adapt to ensure sustainable and substantive innovation and growth.

Core Reading Materials 

Lussier, R.N. & Achua, C.F. (2016). Leadership: theory, application and skill development (6th ed). Boston: Cengage Learning. HD 57.7 L87 2016

Kung, L. (2015). Innovators in digital news. London: I.B. Tauris & Co. Ltd, in association with the Reuters Institute for the Study of Journalism, University of Oxford. PN 4784.O62 .K86 2016

Drucker, P. (2015) Innovation and entrepreneurship: practice and principles. Oxford: Butterworth-Heinemann. HD 2346.U5 .D78 2015

Recommended reference material 

Christensen, C. (2015). The innovator’s dilemma: when technologies cause great firms to fail. Harvard Business Review Press. HD 53 .C47 2016

Dal Zotto, C., and van Kranenburg, H. (2008). Management and innovation in the media industry. Cheltenham, UK: Edward Elgar. P 96.T42 .M36 2008

Gerson, R. (2017). Digital media and innovation: management and design strategies in communication. Los Angeles: SAGE. P 96.M34 G47 2017