AKU-KE | Executive Masters in Media Leadership and Innovation: Leading Resource Planning 2 - Financing and Facilities

This course will explore issues of finance, facilities and the need for a strategic approach to finance and planning in in order to support innovation and change. It will explore different ways in which media firms can strategically use financial management to ensure future viability and effective resourcing to support innovation and growth.

Core reading Materials 

Picard, R. (2011). The economics and financing of media companies, 2nd ed. New York: Fordham University Press. P 96.E25 .P53 2011