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AKU-KE | Executive Masters in Media Leadership and Innovation: Leading Media Enterprises in the Digital Era

Leading Media Enterprises in the Digital Era

This course explores how and why media and communications businesses differ from each other and enterprises in other industries. It will emphasize fundamental concepts relating to leading media firms. Focusing on Africa and emerging economies, it outlines the innovation challenges facing media in times of rapid technological and social change. It goes on to build insights into the strategic management functions of a leader in order to support innovation and growth in the digital era. It focuses on enhancing two leadership competencies, namely thinking and acting strategically and change and innovation

Core Reading Materials & Resources

African Media Initiative. (2011). Funding African media in an age of uncertain business models, Nairobi: [Website]. AMI. 

Center for International Media Assistance. (2007). Toward economic sustainability of the media in developing countries: working group report, 2007, [Website]. 

Kung, L. (2016). Strategic management in the media: from theory to practice, 2nd ed. Sage Publications. P 96.M34 .K86 2017

Picard, R.G. (2011). The economics and financing of media companies, 2nd ed. New York: Fordham University Press. (Chapters 4, 5, and 13) P 96.E25 .P53 2011

Recommended Reference Material

Coyne, C.J. and Leeson, P.T. (2009). Media, development, and institutional change. Cheltenham, UK: Edward Elgar Publishing. HD 87 .C69 2009

Fairbairn, J. (2009). Community media sustainability guide: the business of changing lives, [Website]. 

Howley, K. (2009). Understanding Community Media, Thousand Oaks, Calif.: Sage Publications.

Konrad-Adenauer Stiftung (2006). Money matters: how independent media manage to survive, 2nd Symposium Forum Medien und Entwicklung, Bonn. [Website]. 

Picard, Robert G., Mapping Digital Media: Digitization and Media Business Models, [Website]. Open Society Foundations. Available at: and-media-business-models

Prescott, T.J. (2009). Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-in-Transition, Paris: UNESCO, [Website]. Available at:

Vitols, S. (2011). “What is a Sustainable Company”, in S. Vitols and N. Kluge, The sustainable company: a new approach to corporate governance, [Website]. Brussels: European Trade Union Institute. Available at:


Online Videos

INSEAD. (2008). The value creation imperative, [Video file; 9 min]. YouTube. Retrieved from:




Manwani, H. (2014). Profit's not always the point, [Video file; 7 min. 45 sec]. YouTube. Retrieved from:



Quality Gurus. (2013, May 31). Introduction to risk management, [Video file; 17 min]. YouTube. Retrieved from:



Sull, D. (2009). Simple rules: three logics of value creation, [Video file; 6 min]. YouTube. London Business School. Retrieved from:

Faculty Liaison Librarian

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Augustine Gitonga
The Aga Khan University - Graduate School of Media and Communications,
P.O. Box 30270 - 00100 GPO Nbi
3rd Parklands Avenue, Nairobi
+254 719 231 530