AKU-KE | Executive Masters in Media Leadership and Innovation: Entrepreneurial Enterprise and Corporate Renewal

This course will explore the elements and practices of entrepreneurship, providing individuals with fundamental knowledge and practices to establish a media/communications start-up or corporate venture, and giving them planning experience in preparing a new firm and business plan. It canvasses theories and approaches to entrepreneurship, processes, practices, evaluation, financing, gaining buy-in and refreshing organizational structures for sustainable change. It will focus on the leadership competencies of change and innovation, thinking and acting strategically. It will foster the leadership skills necessary to generate a culture of entrepreneurship and innovation in media firms.

Core Reading Materials 

Hang, M. and van Weezel, A. (2007). Media and entrepreneurship: what do we know and where should we go? Journal of Media Business Studies, 4(1):51-70. https://doi.org/10.1080/16522354.2007.11073446

Hoag, A. (2008). Measuring media entrepreneurship. International Journal on Media Management. 10:74-80. https://doi.org/10.1080/14241270802000496

Recommended reading materials 

Merritt, J. (2018). Start Your Own Business, 10th ed. Irvine, CA: Entrepreneur Press. HD 62.5 .S73 2018

Hisrch, R., Peters, M. and Shepherd, D. (2016). Entrepreneurship, 10th ed. McGraw-Hill.

Mariotti, S. and Glackin, C. (2015). Entrepreneurship: starting and operating a small business. Pearson.

Auret, B. (2014, Apr 16). What is entrepreneurship? [Video file; 4 min., 40 secs]. YouTube. Massachusetts Institute of Technology. Retrieved from: https://www.youtube.com/watch?v=Xcsp0486olY

Meyer, J. (2012, Dec 10). The art of entrepreneurship, [Video file; 19 min]. YouTube. University of Salford, Manchester. TEDxSalford. Retrieved from: https://www.youtube.com/watch?v=ATLUouxwykM

Gross, B. (2015, Jun 1). The single biggest reason why startups succeed, [Video file; 6 min., 40 sec]. YouTube. https://www.youtube.com/watch?v=bNpx7gpSqbY

Skok, M. (2014, Feb 1). Startup secrets: value proposition, [Video file; 1 hr, 31 min]. YouTube. Harvard Innovation Lab. https://www.youtube.com/watch?v=6pKW-ehL7dU