AKU-KE | Executive Masters in Media Leadership and Innovation: Leading Resource Planning 1 - People and Technology

This course looks at how executives need to plan to resource their media firm/enterprise in order to ensure they fulfill their strategic objectives and secure media viability. It focuses on people as a resource. It is designed to improve individuals’ abilities to achieve objectives by making better use of personnel, understanding employees and their needs, communicating effectively, empowering and getting the most out of people, and dealing with challenges and issues that arise in human resource management and technology integration in the era of intelligent machines. 

Core Readings

Becker, L.B., Vlad, T., Daniels, G. and Martin, H.J. (2007). The impact of internal labor markets on newspaper industry personnel practices, International Journal on Media Management, 9(2), p.59-69. https://doi.org/10.1080/14241270701263947

Killebrew, K.C. (2003). Culture, creativity and convergence: managing journalists in a changing information workplace, International Journal Media Management, 5(1), p.39-46. https://doi.org/10.1080/14241270309390017

Malmelin, N. and Virta, S. (2016). Managing creativity in change: motivations and constraints of creative work in a media organization, Journalism Practice, 10(8), 1041-1054. https://doi.org/10.1080/17512786.2015.1074864

Recommended Reference Material

Bruce, A. (2012). Manager's guide to motivating employees, 2nd ed., McGraw-Hill. HF 5549.5.M63 .B779 2011

Dessler, D. (2020). Human resource management, 14th ed. Pearson. HF 5549 .D477 2020

Griffin, R.W., Phillips, J.M. and Gully, S.M. (2019). Organizational behavior: managing people and organizations, 13th ed. Mason, OH: Cengage Learning. HD 58.7 .G75 2019

Kellogg School of Management. (2015, Jul 31). How to keep your team motivated, [Video file; 4 min]. YouTube. Retrieved from: https://www.youtube.com/watch?v=H9LSopkLbpw

University of Pennsylvania, The Wharton School. (2016, Mar 16). Building high performance teams, [Video file; 15 min 40 secs]. YouTube. Knowledge@Wharton. Retrieved from: https://www.youtube.com/watch?v=-ed7hNj8qOY

Pink, D. (2009, Aug 26). The puzzle of motivation, [Video file; 18 min 30 secs]. YouTube. TED Talks. Retrieved from https://www.youtube.com/watch?v=rrkrvAUb9Y