Media Leadership in Action

Course Description

This course is designed to prepare students for responsibilities that they will take on during their careers, enabling learners to acquire leadership skills and knowledge in organisational leadership. Students will acquire an understanding of the economic structure of the media industries, and will be able to demonstrate an appreciation of the major challenges that face managers and entrepreneurs in the changing media environment.

Required Readings

	Albarran, A. (2012). Management of electronic and digital media. 5th ed. Wadsworth: Cengage Learning. Call Number: P 96.M34 .A43 2017
	Dal Zotto, C. and van Kranenberg, H. (2009). Management and innovation in the media industry. Northampton, MA: Edward Elgar. Call Number: P 96.T42 .M36 2008
	Dennis, E. E. and Melvin L. D. (2010). Understanding media in the digital age: connections for communication, society, and culture. Boston: Allyn & Bacon. Call Number: QA 76.76.I59 .D46 2010
	Hollifield, C. A., Wicks, J. L., Sylvie, G., & Lowrey, W. (2016). Media management: a casebook approach. 5th ed. New York: Routledge. Call Number: P 96.M34 H65 2016