AKU-KE | Digital Journalism: Digital Journalism 1: Content that sells

Course Description

This course focuses on the theory and practice of storytelling where students will learn how to produce polished stories across multiple platforms. The course starts by revisiting core concepts, such as news values, narrative structures and the effect of news routines on story selection, in order to assist students to critique their own work and position its quality. Students will be exposed to exemplary journalistic and storytelling practices in terms of finding, putting together and presenting stories across multiple platforms including audio, video, web and mobile networks.  They will explore ways of monetising content and experiment with the techniques of visual storytelling, constructing content for different audiences and platforms as well as exploring ways to build new or extend audiences using social media, interactivity, and other methods